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Sometimes the finest solutions are the simplest. Focusing on relationships when making cold calls is one of them. It keeps us genuine, and eliminates our dread of making cold calls. We’re real people talking about real things. We’re interested in the conversation, and it shows. Most of us dislike putting on our “salesperson . . . → Read More: How to Build Great Relationships through Cold Calling! Can’t you tell when somebody wants something from you? I certainly can. And it usually feels inconvenient and intrusive. So you can understand, then, why potential clients will often run for cover when your cold call is only about “making the sale.” Most people sense that cold calls are self-serving to the . . . → Read More: How to Stop Cold Calls from Feeling Intrusive Our thoughts are always at the basis of our behaviors. If our thoughts are fixed on the goal of making a sale, then we’re not really being forthright. We’re not focused on the conversation or the truth of a situation. We’re chasing people — or at least chasing the sale. Here are 5 . . . → Read More: How to End the Cold Calling Game of Chasing a Sale You probably never tell potential clients your real goal in calling them, but you don’t need to. They’re already aware, because we’re all sensitive when the phone rings and it turns out to be someone we don’t know. In the old traditional training, we learned the latest techniques for making a sale. We . . . → Read More: Cold Calling With Integrity – The Way We’ve Always Wanted To Do Cold Calling! Stop your expectations from sabotaging cold calls Sales pressure is a mighty saboteur. And it comes in all shapes, sizes, and flavors. Beginning any conversation with the anticipation of a sale puts the whole conversation under pressure. This doesn’t normally create good outcomes. It usually triggers pressure, resistance, and tension. People have . . . → Read More: How to Diffuse Cold Calling Pressure Points The moment you use the old-school cold calling approach the traditional pitch about who you are and what you have to offer, you trigger the negative “salesperson” stereotype. And that usually means instant rejection from your prospect. The problem is with how you’re selling, not what you’re selling. When you start cold calling by . . . → Read More: Using A “Sales Pitch” Kills Cold Calls |
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