Among the main challenges of selling online is the fact that there is no physical or what is called face to face interaction. As such you cannot reposition your pitch to fit the direction of an objection. A sale therefore depends on a static sequence of thought and argument. This sequence better be effective . . . → Read More: The Sale Is In The Consequence
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Most small business owners and entrepreneurs make the same fundamental mistake when they put their hard earned money into advertising. The reason why is obvious, but little understood. They simply copy the big end of town and do what big companies do because they think that’s how to advertise successfully. After all, aren’t those . . . → Read More: The Single Biggest Mistake Small Business Owners Make With Their Advertising If you want to sell your product or service on the internet, the best way to go about it is to write a winning sales letter. Not everyone feels themselves up to the challenges of this task. Some struggle with their writing, others hire a copywriter to tackle the job for them or use . . . → Read More: How To Write A Winning Sales Letter 1. The word “free” in your ad goes a crazy long way. People want reasons to do anything and free is a big motivator. It could be a free ebook, a service, or a free report you’ve created. Let them know the perceived value of the free item. Also, it’s not free forever, . . . → Read More: Top 5 Emotional Trigger Words That Make People Buy Electrify your online sales copy by using any of these approaches to improve conversions. 1. The “Law” Approach The “discover the (no.) laws of (gaining your product’s benefit)…” Approach tells potential customers that if they don’t own your product, they may be breaking some laws that they don’t know about. Now these laws may . . . → Read More: Eight Methods That Will Energize Your Online Sales Letters A common mistake made by many inexperienced copywriters is to focus too much on a product’s features and not enough on the benefits it provides. While features are important and should be mentioned, if you want consumers to take out their wallets and hand over their hard-earned money you need to convince them . . . → Read More: The Difference Between Features And Benefits |
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